PlantTAGG is the premier source of credible plant content and localized care guidance for North American residential gardeners and garden centers.
In-Store Plant Selection
Gardening success starts with selecting plants which are appropriate for the location and micro-climate conditions where plants will live.
PlantTAGG partners with garden centers to help shoppers make smart in-store plant selection decisions including companion plants and complimentary gardening products, which improves growing success.
Integrating branded plant content into our library helps store shoppers find confidence in their choices. Each branded plant profile acts as a powerful “instruction manual,” offering easy-to-follow care guidance and a roadmap for gardening success.
At-Home Precision Plant Care Guidance
At home, PlantTAGG helps gardeners understand “what to do and when to do it” for every plant that they own. From shade trees to houseplants and everything in between – our goal is to improve all gardening outcomes. Once a plant is in the ground, most gardeners don’t remember the brand name or even the variety. As gardeners embark on the challenges of plant ownership, they will always know the specifics of plant that is bringing them joy.
Localized Precision Care Includes
- Planting conditions
- Sunlight & water preferences
- Soil & pH needs
- Pruning
- Fertilizing
- Winter prep
- Pest & disease management
- Interactive expert care
- Triage and diagnose 80 different problem types
Online Brand Awareness:
Many of our partners embed our plant search and expert care website widget into their website. This integrated experience helps site visitors who are researching their next plant purchase to easily find plants that are location-appropriate while achieving their desired look. They can also find companion plants, suggested products, and research problems with plants as they happen – just like in the PlantTAGG mobile app.
Having these tools available to help gardeners find and care for branded plants creates brand awareness, loyalty and drives repeat purchases of branded plant material.
Program Details:
We will add all your branded plants to the PlantTAGG library – there is nothing for you to do
Photo Assets:
- Provide the high-resolution photo assets you already have.
- Images can include staged/potted, lifestyle, and tag images – we will add them all. We will add your logo to the primary plant image. No need to worry about image size or resolution – we will adapt them to the system and ensure they look great.
Plant Data:
- Provide whatever plant data you already have.
- Data can include sunlight, water, soil, hardiness zones, mature adult height, bloom color/time, attractants, resistances, etc. Don’t worry about format as we will conform the data to our system specs. Your data values will supersede anything we have or create for each plant.
Published Plant Profiles:
- We will build full profiles including descriptions, care details and additional attributes. For branded plants with issued trademarks, we will notate that “Propagation is prohibited”. For non-patented branded plants, we will not present any propagation instructions.
- We will ensure that your patents and trademarks are presented properly.
- We can include links to your website or other web-accessible plant content in accordance with any instructions you provide. This can include a generic link to your catalog/collection, or to a specific plant profile or care guidance you offer. These links will drive site traffic and provide valuable backlinks for improved SEO performance.
- We will make changes to your plant content at any time per your instructions including but not limited to updated information such as issued patents or trademarks or new images.
- You have perpetual approval rights over your plant content.
Expected Benefits & Results:
- Gardening success builds customer satisfaction & brand loyalty.
- PlantTAGG garden center partners will stock more of your branded plants when they are easily accessible for both their store associates as well as shoppers.
- Your website links in our plant profiles will drive site traffic and improve SEO performance.
- Gardeners adding your plants to their PlantTAGG yard will keep your brand top of mind throughout the year.
Performance:
- You will be provided with access to our Partner Portal so you can see plant usage in Yards and views of plant profiles in PlantTAGG.
There is ZERO cost for participation!
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Try It Out!
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Comprehensive Analytics, Reporting & Self-Services Engagement Tools
PlantTAGG’s secure partner portal provides real-time insights on usage, geographic customer density around store locations and self-service features to tailor the user experience and drive engagement.
- Total Activations and Yards affiliated with your brand
- Plant Leaderboard – All plants in Yards by your affiliated customers ranked by popularity
- Performance – Trended usage totals of activations and engagement by your affiliated customers in-store and at home.
- ‘My Plants’ – Select those plants you sell to tailor the plant search experience and results
- ‘Companion Products’ – Setup and associate companion products like soil/mulch, fertilizer, pest and hardline products to specific plants or plant categories to drive upsell opportunities.
Engage With Your Affiliated PlantTAGG Gardeners
Using PlantTAGG’s outbound marketing system you can send customized messages, offers, deals, and even redeemable discounts via text.
- Easily create custom content, messages, clickable links, and offers with redemption mechanics such as scannable barcodes which drive store traffic and increase sales.
- Messages can be scheduled or sent immediately to all PlantTAGG users affiliated with your brand via text message.
- Measure performance – see engagement rates from within your Partner Portal.
Ready to become a PlantTAGG Partner? Click to get started.
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